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engaged in IT industry, Luo Jian who believe and do a clothing business and IT companies do not make a big difference, the reason behind all the same & nbsp; This year's March 28, "2004 / 2005 China Garment Brand Annual Award "awards show schedule, was a bit surprising it is that the annual award of" Innovation Award "was awarded to a children's clothing brand - Lawlandee. In fact, in the eyes of many children in the entire garment industry is a "small business", Luo Jian-fan Lawlandee president also said, "Kids and selling cabbage may make no difference," but does not mean that as a "returnees" Luo Jian-fan contempt for this small industry, "no business to compete, there is nothing we can not do business, as long as you can do the best in this industry." Luo Jian-fan said. Luo Jian-fan and did not boast. Starting in 1999, Lawlandee long children's clothing market in Beijing living in the first, in 2003 and became the children's clothing market share of the first brand. Today, the company's already has Lawlandee, Garfield, BabyMe three children's clothing brand, with annual sales income of 200 million yuan. information technology "front company" Luo Jian-fan with the words, their entry into the children's clothing industry purely "by chance." In 1994, he had engaged in IT industry's Luo Jian-fan home business, in the "mess do a lot of attempt cheap jordans for sale s," it is also involved in the operation Gesao open a children's clothing shop. "When children are in a seller's market, product demand, market space, the market competition is relatively small, the competition level is not too high." So, Luo Jian-fan stopped altogether other projects began to concentrate on children's clothing business. At that time, the children's clothing industry in terms of design and production, etc. still in its infancy, the industry is not only a trademark brand of state, Luo Jian-fan personal background and experience make him abroad tend to do high-end brand children's clothing. Chinese parents put a huge market space for the next generation generated by the firm he walked in the luxury brand line of determination. But business is not easy. "The first year can be very embarrassed, I remember very clearly, made a first end financial statements, the results were surprising: our whole team for all sales, yet I am a person of high wages in the United States, not to mention profitable, "Luo Jian-fan said," Until do third and fourth years, when that time Beijing Business Committee for the first time the market share ranking, I look to see Lawlandee top ten, know we did the right thing. " In the Luo Jian-fan look to, has been on high-end products the company has insisted that today's result, but in a sense, such a high starting Cheap air jordan 12 ovo point business philosophy has become the company's strengths, "There was no concept of the garment industry, to clothing only profiteers and Lian Tan, and we are a dignified business, and the self-employed competitive advantage is self-evident." To show their ambitions, Luo Jian-fan of the Pacific (Pacific) and the Atlantic (Atlantic) Ocean fame two words are combined to their own business named "Lawlandee (paclantic)", "Our vision is do an international enterprise. " At first, the company from the South to find a lot of foreign brands OEM factory, from where they take the end of goods, inventory, 1995, the company opened in Xidan a 300-square-meter children's clothing store - Royal Orchid Children's World,. "business is very fire, because then not so big stores, selling clothing at most, a dozen square meters of shop" But Luo Jian-fan is not satisfied, "foreign brand, although very stylish, quality is also very good, but it is not for the domestic children, and I can not meet market demand." This idea prompted the company embarked on a road of its own brand . In fact, whether the product or the company's operations, Luo Jian-fan wants to learn foreign advanced at the same time, and then into Chinese. "China's market is likely and markets around the world are not the same, you can not copy, China has its own characteristics. Many entrepreneurs Cheap air jordan 12 for sale online free shipping returning from overseas, will complain that the market is not fair and reasonable. I think we must first understand this market, adapt to the market, and to guide the market, such as how to promote the brand in this case Chinese characteristics. "Luo Jian-fan said. Nike formula based on the growth of this idea, Luo Jian-fan and then uses a different children's clothing business mode of operation - Lawlandee no production plant, the company is only responsible for product design and marketing, all products are OEM production to other factories. This "Nike" type of virtual business model at the time still rare, this, Luo Jian who believe that China is the largest producer, the company compete, but in any case have been the survival and development of the plant for decades. And that "people are not our garment industry, our industry expertise should be something outside, such as business management and brand management." From the beginning to sell other people's products to later do their own design, the company always only responsible for the design and marketing and other aspects and to outsource production, "grasping both ends, put in the middle." Luo Jian-fan strengths. To "lay" people's eyes to look at this industry, which became his advantage. with their adept IT industry to illustrate, Luo Jian-fan said, do a clothing business and IT compan cheap jordans online ies do not make a big difference, the reason behind the same. About the garment industry, part of the expertise is difficult to learn, but this part is limited, from amateur to master, will be able to spend a few years down the familiar, "The key is how to run a good brand." Luo Jian-fan of accumulated work experience in the United States in information processing and management experience gave him help, "the beginning of our business ideas, including the brand should do, how can a modern enterprise development, this area may slightly stronger, because, after all, more accepting of modern information and management ideas. "Lawlandee headquarters is located in Beijing, from supply of raw materials and garment processing the Pearl River Delta and Yangtze River Delta region's main long distances, which also led to the company's entire Supply chain pull is very long, and effective information management system can maximize remedy these deficiencies. For example, now Lawlandee a quarter production models have 500-600 models, involves 200 suppliers, how to maximize the reduction of supply during the period and the loss of resources, we must have a set a good information system. Currently, the company had a team of engineers responsible for the development and maintenance of this information system, the software has largely constituted Lawlandee core comp Retro jordans for sale etitiveness. Luo Jian-fan trying to make their own set of information management systems through the procurement of materials, product design, production, sale terminals in all aspects. His goal is to have all suppliers and franchisees, and the information system interface, "in order to fully grasp the information." brand business model breakthrough than a decade, the company has outsourced manufacturing and control of the sales, but the form of the channels, Luo Jian-fan insisted on changes. Lawlandee began operations in 1994, the Luo Jian-fan choice in the form of store promotion Lawlandee brand, store size is not great. The initial couple of years, due to lack of experience in product and other aspects of Lawlandee had "a very difficult process." Luo Jian-fan was often calculated according to the way the company can stay down long, until after 1999, Romania Where to build slowly to feel no longer need this survival calculations. After a period of operation, Luo Jian-fan recognizes alone store sales is difficult to establish a brand image, so the company began to enter the mall, as well as franchising. A few years time, the company's brand operation to receive the benefit, not only Lawlandee counters in upscale shopping malls in Beijing, the market share is similar products in the ranking, to stand firm in Beijing market. Since 2000, Lawlan cheap jordan shoes for men dee start trying to enter Shanghai, but Shanghai local children's wear market is not easily accept foreign brands. So Luo Jian-fan with a higher price in Shanghai has opened a mall in a relatively large area of ??the counter, and rented a very eye-catching windows, played a very good publicity. Although the brand building, other shopping centers began to agree to let Lawlandee admission. In this way, Lawlandee gradually opened up the Shanghai market. In 2003, Lawlandee entered the Shenzhen market. Currently we Lawlandee in Direct and join the country already has nearly 400 stores. & Nbsp; During this time, the company began experimenting with multi-brand strategy, "Garfield" and "BabyMe" will be launched in this period. But in fact, this multi-brand strategy in Luo Jian-fan seems more expedient means possible. Because Lawlandee counter in a mall area is ideal for 80-100 square meters, but the mall is very likely only give 20-40 square meters of area, the company can choose a variety of brand strategy to market segmentation, by Different brands to get the mall to give more sales channels, in order to gain market share. But for this expedient, Luo Jian-fan perhaps long been expected, as the company has been engaged in a channel change, which stems from the Chinese market is a very unique, or is very personalized market. In his view, the market is con cheap jordans for sale mens cerned, a country like China is more like a continent. "The Chinese market is very large, and far from uniform, climate, economic development, people's purchasing power and habits there is a big difference," Luo Jian-fan said, for this reason, Chinese enterprises in expanding the market they can not copy foreign brand experience, which requires companies through continuous exploration of change for their own model, "in fact we are in Shanghai, Shenzhen has its own sales organization, its own sales outlets Direct has nearly 150, and in the national development of franchising By such a network covering the whole China, both can play the role of rapid response, but also to fully mobilize the resources of the market. 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