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To this end, on May 16, Beijing "Fortune" Forum for the first time sports marketing as a separate issue to discuss. & nbsp; & nbsp; & nbsp; an undeniable reality is that China is the world's largest producer of sporting goods, not the brand power. Nike, Adidas and other world famous brands, cheap foamposites there are billions in sales each year, while China's first sports industry companies - Li Ning Company Limited (hereinafter referred to as Li Ning Company), in 2003 the turnover of only 1.276 billion yuan. Not only that, domestic brand awareness and international brands can not be compared. At June 28, 2004, Li Ning Company listed on the previous w Cheap air jordan 12 for sale online free shipping eek, the United States, "Wall Street Journal," the author accusations between Li Ning brand is a swing in the "leisure" and "movement" of the "twenty-five earners", it is higher than Nike, Adidas international professional brand difference a chip technology. However, less than a year, held in the CCTV "20005CCTV my favorite Chinese brand" selected Retro jordans for sale activities, "Li Ning" sports brand to become the only one selected. And Li Ning has to "occupy" the high-end market for many years, Nike launched a challenge issued. Li Ning is really as it slogan says, anything is possible? high-end duel from the beginning of the end of 2003, Li Ning, the company adjusted operating strategy, re-planning of sport cheap jordans for sale s marketing, the branding of the axis of steering high-end professional sports market. "Li Ning" Since then officially opened the high-end market in direct confrontation with a full range of Nike brand showdown. Since 2004, Li Ning, the company developed a professional development, especially basketball shoes basketball category strategy, and launc Cheap air jordans for sale hed a series of sports marketing: in June 2004, Li Ning Company signed with the Spanish Basketball Association Two months later, Li Ning basketball equipment, along with the Spanish basketball team won in Athens; September 2004, Li Ning, an occasion to launch professional basketball shoes Free Jumper series, became the first professional basketball i cheap jordans online nto the market a brand; October 2004 Li Ning Company to become the college student premier league sports equipment only designated sponsor; January 2005, Li Ning Company to become NBA strategic partners; March 2005, Li Ning basketball shoes listed on the Spanish series, the Spanish basketball team with marketing resources through with sufficient ; in cheap jordans for sale mens April 2005, organized by Li Ning campus basketball finals. 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